2011年12月18日星期日
Capcom 'aggressively seeking' Western acq
Capcom is aggressively pursuing Western acquisitions and partnerships in a bid to boost overseas sales. Having acquired Dead Rising 2 creator Blue Castle Games (now Capcom Game Studio Vancouver) last year, the company is on the lookout for talent that can further strengthen its market position in the West.In a note outlining its mergers and acquisitions objectives, the publisher said: "Capcom must increase sales in the Consumer Online Games Business outside Japan, where the market for these games is larger and there is much more growth potential, in order to maintain growth."Acquisitions and partnerships are one of the important strategies for increasing our market share overseas. We aggressively seek the opportunities of acquisitions and partnerships for the purposes of creating game content with universal market appeal and acquiring technologies and know-how required for our 'Single Content Multiple Usage' strategy."The company ruled out a merger with a large Japanese game or toy manufacturer as it doesn't believe it would make a sizable contribution to overseas sales growth, and thinks it would also possibly limit Capcom's game content licensing activities."We have never made any takeover bids," the firm added. "We understand that the human resources that create content are the most important assets in the entertainment industry. With a TOB, employee departures could significantly erode the value of the acquired company."We believe choosing an appropriate partner company that complements our strengths will lead to subsequent successful acquisition and contribute to the growth of our business. The first objective, therefore, is to form partnerships that meet our needs as well as those of our partners." Tom Ivan
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